Hi, Formula 1 professional
Let’s set a new world record!
A breathtaking champagne pyramid for F1
At Luuk Broos Events we create unforgettable moments, like our Dutch hero Max Verstappen, but then in another way. This year we would like the Formula 1 to join us. A champagne pyramid is the perfect way to elevate the F1 event and create a show-stopping centerpiece. Not only is it visually stunning, but it also adds an element of sophistication and glamour to any occasion. For example the opening or closing ceremonies.
In 2021, 120 VIPs in glamorous dresses and suits witnessed the unveiling of the world’s largest champagne pyramid, in collaboration with Moët & Chandon and hotel Atlantis the Palm in Dubai. The record was officially approved by Guinness World Records judge Pravin Patel by pouring a luminous magnum bottle into the last glass of the 8.30-meter-tall pyramid. The champagne pyramid then shone as the centerpiece of a beautiful gala dinner with Robbie Williams in concert. Eventually, the record gained a stunning potential reach of 598 million people!
This record attempt helped “The Forgotten Child Foundation”. This charity is committed to children who have been neglected or abused. They fight for a stable, loving environment where they can develop well. Luuk Broos Events has donated a nice amount to support this good cause.
Not interested in setting a record but still want a champagne pyramid? That’s possible too! In addition to large pyramids, we also specialize in constructing smaller towers starting from 5,000 glasses. Inquire about the possibilities.
Start impressing your Formula 1 guests and create a lasting memory!

Customized Unique Experience

Suitable for every F1 event

Record-Breaking Service

Meet our team
Luuk Broos Events has an exceptional team of professionals who are dedicated to ensuring the success of your event. From experienced event planners to skilled builders, each member of our team brings a wealth of expertise and experience to the table.
Our event planners work closely with you to understand your vision and create a customized plan that meets your specific needs. They take care of every detail, ensuring that your event runs smoothly and seamlessly.
Building a tower of this magnitude is a significant undertaking, and over half of our team consists of skilled surgeons due to the level of discipline, focus, and precision required, particularly during the final stages.
WHY A CHAMPAGNE PYRAMID?
A champagne pyramid is the perfect way to elevate the F1 event and create a show-stopping centerpiece. Not only is it visually stunning, but it also adds an element of sophistication and glamour to any occasion.
Building a champagne pyramid is a great way to impress your guests and make a lasting impression, all over the world.
It is even possible to let the winner of the F1 pour the first glass and toast with everyone at the event. Unforgettable.
Impress your guests with a visually stunning centerpiece.
Encourage guests to raise a toast and join in on a fun and interactive experience. Great addition to the F1 celebration ceremony.
Customize your pyramid to fit the theme and style of your event.
“Huge congratulations to all those involved for achieving the largest drinking glass pyramid. It takes some considerable planning and organization to pull off a feat of this magnitude. The strict guidelines provided by Guinness World Records™ has been observed to the letter, and it was a pleasure to witness such a dedicated team at work. Congratulations, you are Officially Amazing.”
Pravin Patel
Official Adjundicator at Guinness World Records
OUR RECORDS
Faq for Formula 1
Any other questions? Just contact us via e-mail on info@luukbroosevents.com.
How many glasses do you use to build champagne pyramids?
We build champagne pyramids starting from 5,000 glasses up to new world records. We would be happy to discuss the possibilities with you.
How many days does it take to build a new world record pyramid?
Our team works for 5 to 6 days to reach the top of the pyramid. Dismantling the pyramid can be done within 2 days.
How much time is needed to organize an attempt for a new world record?
We will initiate the application process with the Guinness Book of World Records on your behalf. It is recommended to plan at least six months in advance. Last-minute requests can be accommodated through mutual agreement.
Do you use a specific type of champagne glass for the pyramids?
Yes, indeed. Building a champagne pyramid requires specific glasses that meet the requirements for a new world record. We have years of experience in building champagne pyramids and would be happy to discuss further details in person.
Do you also provide advice on the activities surrounding the pyramid?
Yes! We can also provide you with advice on the overall aspects surrounding the event, including considerations such as the potential reach, return on investment, and how it can contribute to your chosen charitable cause. In addition to building the champagne pyramid, we can offer insights on how the pyramid can maximize its impact, reach a wider audience, and generate a positive return on investment for your charitable goals. We have extensive experience and can assist you in planning and organizing everything effectively to ensure that your event is a success in all aspects, including its charitable impact.”
Record-Breaking Pyramids

We build a great show around the pyramids

Marketing advice for maximum reach

Current world record holders
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partners
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